The grand projection for enrollments through the Market Place created by the Affordable Care Act has been revised downward. As the story below notes; perhaps to lower expectations. However, there is also expected to be a fairly substantial exodus of current enrollees. According to the Department of Health and Human Services, around 7.1 million Americans currently have private coverage through the law’s exchanges. That is down from the 8 million who had picked plans earlier this year and down from a figure of 7.3 million paid-up enrollees in mid-August.
The fact is that even with tax subsidies, plans are not affordable in terms of premiums or out-of-pocket costs.

In addition, the selection of a plan is too daunting and complex. There are too many choices, too many variables. All this freezes many people into inaction or simply taking an inappropriate plan. If shoppers don’t devote considerable time into their search, if they don’t delve into the details, they are going to get burned.
From the New York Times 11-10-14
U.S. Gives Modest Forecast for Enrollments Under Health Law
WASHINGTON — The Obama administration on Monday offered a surprisingly modest estimate for the number of people who would sign up for health insurance in the marketplace that reopens for business later this week.
By the end of 2015, the Department of Health and Human Services said, a total of 9 million to 9.9 million people will have coverage purchased through insurance exchanges under President Obama’s health care law. Sylvia Mathews Burwell, the secretary of health and human services, said later that the administration was assuming that enrollment would eventually be at the lower end of that range, with about 9.1 million people signed up.
By contrast, the Congressional Budget Office had estimated that 13 million would be enrolled next year, with the total rising to 24 million in 2016.
The new estimates appeared to be part of an effort by federal officials to lower public expectations, so the goals would be easier to meet or surpass.

